We're Optimistic Optimizers

We're Liz and Claire - We're not certified PMPs or project managers. We're small agency owners who know what it's like to keep a million balls in the air, and have experienced that feeling of dread when a project starts to go sideways.

In 2018 we teamed up on a project and cut a few admin-related corners to meet a tight client deadline. Tale as old as time. This rookie mistake cost us $6k in project fees.

This experience was our wake up call: we'd been so focused on creating value for our clients that we had neglected to protect ourselves. So, we started to get as serious about process as we were about the creative work. And "airtight contracts" with aggressive legalese didn't really feel like the answer... I mean, how do you build a flexible, functional client relationship that way?

In the end, we found a method that worked... and it was pretty simple.

We borrowed principles from Agile software development to create a streamlined and easily replicable framework for managing creative projects - we call it Agile Admin. It's a process that's both proactive and flexible. It's designed to keep scope front and center, to gather better, more helpful feedback from clients, to stop the squabble over payments, and to keep clients in the loop, every step of the way.